_Sibling

Now, ive already blogged info about the incredible knit work of 'Sibling'. But its only recently I have been asked to photograph thier look book, for thier official launch next month - keep posted for further info. Also, below is a great little article on 'Sibling' from Richard Mortimer's (Boombox Creators) new project 'PonyStep' - www. ponystep.com


"Sibling, the brainchild of Joe Bates, Sid Bryan and Cozette McCreery, is ready to give birth to a new type of men’s knitwear, offering the perfect balance of innovation, skill and style and sure to liven up even the dullest of menswear wardrobes.

The brand, born from their ten years of friendship sees McCreery (of BoomBox fame and former creative assistant to Bella Freud) and Bates (lecturer at LCF) provide the stylistic vision with Sid Bryan, now synonymous with knitwear, bringing the technical side to the pieces. R.C.A. trained, Sid has worked with everyone from the high street to high fashion (most recently designing knitwear for Giles and Jonathan Saunders) and is now ready to lend his skills to his own label and satisfy the group’s creative itch.

Sibling for Norton & Sons launched during London Fashion Week with a showcase of cashmere jumbo cable knits and chunky, fur trimmed cardigans. The full range of Sibling will launch mid-March, filling what McCreery sees as, “a void in menswear”. With prices starting at £800, “its traditional ideas taken to extremes. Its us indulging our complimentary vision and ignoring trends” explains Joe.

And for the Sibling client? The trio agree their knitwear isn’t for ‘pedestrians’. Sibling is a challenging and forward thinking visual brand for those with a playful taste in fashion… and of course, a penchant for those things ‘a little bit fabulous’. "

by Michael Linington