_When the celebrated toy brand, Margarete Steiff GmbH, decided to branch out by creating the first “haute-couture” Teddy bear, they naturally approached the master of contemporary luxury; Karl Lagerfeld.
The matching of these two German titans was imminent. It was with all his characteristic spirit, humour and curiosity, that Karl Lagerfeld responded to Steiff’s invitation to create a Teddy bear in his likeness. Signed by Karl Lagerfeld, the Teddy bear is produced in a limited edition of 2500 pieces which will be exclusively distributed in the most renowned luxury boutiques and select toy stores. Created in plush white alpaca, with five pivoting joints and stamped on the ear with the legendary Steiff button – gold-plated – it is already considered, in all its 40 centimetres, as a prized collector’s item. Its “haute couture” costume created in the Parisian studios of the great couturier is added with irreproachable hand applied detail. Karl Lagerfeld’s unique “uniform” is meticulously recreated for the Teddy bear down to the style in which it is worn; K Karl Lagerfeld collection lacquered jeans, wool jacket and black silk tie raised with a tie tack, all in the habitual style of the “maestro”. The striped poplin shirt is matched with a high collar and a “trompe l’oeil” buttoning emblematic of the couturier’s brand. The black sunglasses were created by Karl Lagerfeld Eyewear, the eyewear line of the couturier.
An unprecedented and out of the ordinary collaboration that demonstrates once again that Karl Lagerfeld is present on all fronts; especially those one would never expect. The Steiff label continues, in its own right, its great innovative tradition, releasing for the first time a children’s Teddy bear into the chicest of adult playgrounds.
Available in Selfridges for a mere £799.00
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