_At long last . . .

_The Design Museum have realized that they cant keep putting on exibitions of shite fashion designers and terrible 'fashionable' Architects. They seem to have remembered how incredible old exhibits like Robert Brownjohn and Alan Fletcher were, so this fall, thank god, they open 'Less and More - The Design Ethos of Deiter Rams'

18 November – 07 March 2010
“Question everything generally thought to be obvious.”
Dieter Rams

As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.

Dieter Ram's Ten Principles of good design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.